Sistema Abitare (Home Furnishing System) Project

29 July 2019

ARREDOCLASSIC SRL was selected to participate in the 2018 call for tenders for the following community fund programme: LE MARCHE ERDF OP Fund 2014/2020 (Axis 3 - OS 9 - Az. 9.1, Int. Interv. 9.1.1) -“Strategic regional projects in production sectors in Le Marche aimed at developing coordinated promotional activities to target global markets and/or encourage the medium-to-long term internationalisation of company operations, products and/or processes.”

ARREDOCLASSIC SRL was selected to participate in the following project:

SISTEMA ABITARE (HOME FURNISHING SYSTEM)

The project is divided into several areas (include investment plan and description table):

1. Made in Italy certification costs

2. Service acquisition costs for participation in economic initiatives and trade missions with international markets: participation in incoming trade initiatives with China, the USA and the UK and trade missions with Indonesia.

3. Expenses for participation at international fairs: Moscow Worldwide Fair, Milan International Furniture Fair and the Interior Mebel Kiev Exhibition)

4. Specialised consultancy fees for internationalisation process

Through its participation in this project, Arredoclassic hopes to consolidate its presence in international markets by growing its sales network, as well as investing in dedicated members of staff (two full-time export managers) and implementing significant marketing actions (say something about ADV Media Lab). In order to further consolidate its presence in international markets, Arredoclassic will attend a number of fairs, where it will draw on past experience to showcase products in a structured and organised manner. The company’s presence at these fairs is something its customers have come to expect, as well as a mark of the quality and reliability of its furniture collections, which are innovative and in high-demand, with customers awaiting new releases with increasing curiosity. Arredoclassic will be returning to the Crocus Expo at Moscow Worldwide Fair this year after showcasing products at the event back in October 2018. It will also be attending Milan International Furniture Fair (April 2019) and Kiev International Furniture Forum (March 2019).

The company project received a contribution of €40,000.