“ACTIONS FOR THE REORIENTATION AND DIVERSIFICATION OF MARKETS”
Regional Operational Program of the European Regional Development Fund
POR MARCHE FESR 2014/2020
Action 1.3: PROMOTE CORPORATE INNOVATION PROCESSES AND THE USE OF NEW DIGITAL TECHNOLOGIES IN MSMES OF THE MARCHE REGION
Action 21.1: SUPPORT FOR PRODUCTIVE INVESTMENTS FOR THE PURPOSE OF RELAUNCHING ECONOMIC GROWTH AND COMPETITIVENESS
Arredoclassic, starting from 2021, in a rather uncertain international context, has modified the company’s strategic directives aiming to find new opportunities in the USA, focusing on a market niche, namely the ultra-Orthodox Jewish communities present in the New York area .
This strategy is based on research conducted in 2020 by the University of Urbino, Department of Marketing, which analyzed and identified the opportunity of a new customer target made up of Orthodox Jewish communities resident in the United States and beyond, totalizing of excellent results and increases in turnover during 2020 and 2021. At the same time as purely commercial activities, with the consultancy of ADV Media Lab, a digital marketing plan was carried out, oriented towards the search for influencer marketing in the ultra-Orthodox Jewish communities of New York
The objective for 2022 was to relaunch a +20% turnover, developing an even more ambitious and innovative project of both a commercial and marketing nature.
At the end of 2022, approximately €3,850,000 had been reached, just under 20%.
Prototyping and putting new models into production; consolidation of presence in the state of New York and New Jersey; Extension of penetration into the USA; Pushes on the social media marketing strategy.
The company project was financed with a contribution of €40,000.00
